Tactilia accompagnies the Endurance Shop Brand at the Marathon of Paris

In the context of  launching  a marketing campaign, the Endurance Shop brand which is  dedicated to  running and  endurance sports, wished to approach its customers through the setting up of an interactive game with the objective to collect the needs of the participants.

It’s with this objective that Tactilia accompanies the firm with  26 stores in several street marketing operations by the mean of the development of a dedicated application on iPad.

Thus, during several sporting great events, in particular the one of the Marathon of Paris on April 10, 2011, the hostesses of Endurance Shop equipped with their iPads and the Tactilia solution will meet the runners to ask them to take part in an interactive game.